Promotional tools

Discover the best promotional strategies and tools to boost your online business.

Updated at December 18th, 2025

 

 

In a competitive market, capturing your customers' attention and driving sales requires targeted and well-thought-out actions.

MicroStore provides you with several simple, effective and customizable promotional tools to boost your store: Smart Catalogs, QR codes, Lives, or even a presence in our directory dedicated to textile wholesalers “My Fashion Wholesaler”, without forgetting the possibility of appearing as a qualified wholesaler directly in MicroStore.

In this article, discover all of these tools, their usefulness, and how to easily activate them from your interface.

Real levers to boost your turnover while improving your customers' shopping experience.

 


QR Code

Your invitation QR code, which you can place anywhere (professional business cards, marketing emails, other platforms, etc.), allowing customers to scan it and request access to your MicroStore.

Steps to obtain it:
Open “MS Manager” → Go to the “Store” page at the bottom left → Click “Invite customers” at the top center → Go to the “APP” page in the upper left corner → Click “Save to album” in the center.

 

First Order Discount

To convince customers who are still hesitant to adopt MicroStore despite our explanations, we recommend offering a special discount valid only for their first order.

This incentive is designed to facilitate the transition to MicroStore, which offers clear advantages in speed and efficiency, both for customers when placing orders and for you when processing them.
Even if some customers still prefer ordering via channels such as WeChat or WhatsApp, this exceptional discount helps encourage a change in habits. We firmly believe that MicroStore is the best solution for both them and you when it comes to order management.

How to set up the first-order discount in MicroStore with MS Manager?


SmartCatalog

Create and send SmartCatalogs several times a month to your MicroStore customers and potential interested clients through your various communication channels, even when there are no new products, by highlighting your best-selling items.

How to create and send a catalog via MS Manager

Exercises

Free Showcase Website

You have the possibility to create a free showcase website, whose address will end with “.microstore.app” instead of “.com”.

This website allows you to present your company to new customers and share a free corporate page that requires no management.
It displays your company information (phone number, contact details, etc.) and the products you currently sell on MicroStore.


How to activate my website with MS Manager?
 


My Fashion Wholesaler (Fashion wholesalers concerned only)

Appear in our online wholesaler directory, “My Fashion Wholesaler”, consulted daily by numerous buyers. 

How to request inclusion or edit my company information on MyFashionWholesaler.com via MS Manager?
Click here to view


Qualified Wholesaler

Appear in the list of Qualified Wholesalers within the public version of MicroStore (green app for customers).

Qualified Wholesalers are a selection of the best MicroStore wholesale users, directly recommended to buyers.

To have your request accepted, you must meet 3 CRITERIA:

Do the beginer's tasks and reach the Silver level in MS Manager (60 points in the Score section).

 

Publish a post on WeChat Moments about our applications and leave us a review on TrustPilot.

TrustPilot link:
https://fr.trustpilot.com/evaluate/mc.app

Grant access to your MicroStore to our MicroStore controller, so they can review it and definitively validate the quality of your online store.

Where can you find the list of Qualified Wholesalers in Public MicroStore (green app)?

 

Open Public MicroStore (green app) → Click the three horizontal lines “≡” in the upper left corner → Select “Change store” below the name of your current MicroStore → Click the “+” button in the upper right corner → Select the “Find qualified wholesalers” tab.

 

Live videos

In today’s fast-paced digital marketplace, engaging directly with your customers can make all the difference. Live video sales are a powerful way to showcase your products in real time, answer questions instantly, and create a sense of urgency that drives purchases.

With MicroStore, launching a live sales session has never been easier. This guide will walk you step by step through the process of starting your first live video sale, helping you connect with your audience, boost engagement, and maximize your sales potential.

Whether you’re new to live selling or looking to refine your approach, these tips and instructions will ensure you get the most out of every live session.

How to start live video sales on MicroStore?


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